Through your social media pages, prospects can locate your physical stores nearest to them and inform others about your business. Moreover, businesses have the opportunity to focus on relationship-building and deeply understand the preferences and demands of customers during the pandemic. This, in turn, will help them in creating refined social media campaigns that generate higher conversion rates. If a business is unable to make a profit, then that shouldn’t keep them from trying to engage followers on social media. Establish your brand as a reliable source of information and share compelling content, so visitors keep returning to your pages. Whether it’s COVID-19 updates, safety tips, or other forms of content – keep creating posts that can educate customers in any way.